The Power of a Vivid Vision—And How to Create One

In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz unpack the power of crafting a vivid, detailed vision for your business and how it transformed the trajectory of Faris Capital Partners.

About This Episode

Most companies have goals—but do they have a vivid vision? In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz unpack the power of crafting a vivid, detailed vision for your business and how it transformed the trajectory of Faris Capital Partners.

You’ll learn:

➡️ Why a vague mission statement isn’t enough—and how a vivid vision creates clarity, alignment, and execution across your team.

➡️ How Faris Capital’s 2027 vision became a North Star for hiring, investor experience, and community impact.

➡️ The step-by-step process Mark and John used to write their vision, inspired by Cameron Herold’s book Vivid Vision.

➡️ The role of culture, onboarding, and first-day experiences in shaping A-player teams.

➡️ How their vision shaped operational excellence, from a 28-day transformation plan for residents to curated investor journeys.

➡️ Practical ways you can implement this in your own business or department—whether you’re the founder or a team leader.

👉 Want to see our strategy in action? Explore our 10-step investing process, view a sample deal, and book a call at https://fulloutinvesting.com

💡 Subscribe to the Multifamily Investor Playbook and share this episode with other high-net-worth investors looking to grow their portfolios—and lead better in the process.

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