About This Episode

In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the five key factors they use to spot emerging markets before they boom. They share why the right market can turn an average deal into a winner — and how the wrong market can sink even the best property.

What you’ll learn:

✔Why job and population growth trends are the ultimate demand drivers

✔How income-to-rent ratios reveal true affordability and future rent potential

✔The importance of monitoring supply pipelines and absorption rates

✔Why landlord-friendly laws can make or break investor returns

✔How historical resilience separates strong markets from risky ones

✔Why secondary and tertiary markets like Charleston or Newnan can sometimes outperform the big cities

If you’ve ever wondered how to choose the right market—and avoid being stuck with a deal in the wrong location—this episode lays out the framework to invest with confidence.

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Disclaimer: The views expressed in this podcast are solely those of the host and guests. They do not constitute financial, investment, or legal advice. All investments carry risk, including the possible loss of principal. Listeners should conduct their own research and consult qualified professionals before making any investment decisions. Past performance is not indicative of future results.

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